More 120 days hype!

"a Swedish underground icon with no responsibilities."

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Indie Street reviews "The 120 Days of Simon"

"In the course of the whopping 400+ pages, you’ll certainly laugh, cringe and wonder why your life isn’t nearly as interesting. An attractive cover and unique two-panel, black-and-white page format all give the book the refined look that Top Shelf is known for providing."

Read it all here!

Avoid the Future reviews The Troll King!

Those crazy kids at Avoid the Future has been at it again, this time with my Baby, The Troll King. They seemed to like it a lot: "Heavily saturated with imagery and symbolism, this naturalistic, sometimes-macabre, other-world is largely left to the reader to deconstruct. As much a story as it is an introduction to a parallel universe, the setting of The Troll King feels like a micro-ecology, and reading it often feels like watching a nature documentary on weird and wonderful newly-discovered species and their environment."

Sounds like they got the gist of it pretty well. Read it all here,

Avoid the Future reviews The 120 Days of Simon

Wo-hoo, the 120 Days review is in, and it's very pleasing to the eyes of the Swedish Invasion crew:
"As a fan of a good old fashioned caper, I would recommended this book to anyone who is interested in stories that feature the everyday world being subverted into a place suitable for adventure."

Read the full review here.

Hey Princess reviewed at Avoid the Future

The first review of Hey Princess is in, and it's a good one:

"Jonsson has created a rarity in the field of romantically-focused autobiographical comics: a story that is both universal and personal. Whereas most entries in this subgenre simply focus of the universally relatable aspects of romantic/sexual relationships, Hey Princess takes the opposite route. Rather than limiting the exposition of his characters, Jonsson takes great efforts to imbue his supporting cast with personality."

Read the full review here.

Coming to America

Okay, you've read about us and you've seen the promo video, but when will the actual invading take place? And what are we supposed to invade?
Well, we'll start by invading New York City during the MoCCA arts festival April 10th-11th (or actually the evening before), and then stay a couple of days in NYC doing interviews and buying vintage candy packages (Simon), frolicking in the spring sun (Kolbeinn) and stalking Central Park with his four year old daughter in search of Stuart Little (Mats).

Friday April 16th we land in Chicago for release party #2 and signings at Chicago Comics and Entertainment Expo. See the complete schedule below!


NEW YORK

FRIDAY, APRIL 9TH, 8:00PM PARTY at ROCKETSHIP COMICS
-- 208 Smith Street, Brooklyn, New York, Phone: 718-797-1348
-- Come meet and party with Mats Jonsson (HEY PRINCESS), Simon Gärdenfors (THE 120 DAYS OF SIMON), Kolbeinn Karlsson (THE TROLL KING), Niklas Asker (SECOND THOUGHTS), Fredrik Strömberg (SWEDISH COMICS HISTORY), Johannes Klenell (Editor of NORTHERN LIGHTS), and NORTHERN LIGHTS contributors Sofia Olsson, Sara Granér, Benjamin Stengard, Asa Grennvall, and Emelie Ostergren; as well as Chris Staros, Brett Warnock, and Leigh Walton of the Top Shelf crew. Food and cash bar will be provided by the Clover Club private room (attached to Rocketship).

SATURDAY & SUNDAY, APRIL 10TH-11TH, MoCCA ARTS FESTIVAL
@ THE 69TH REGIMENT ARMORY
-- 68 Lexington Avenue, New York, New York (Between 25th & 26th)
-- Hang out with us at the Top Shelf tables where the whole gang will be signing books all weekend.
-- Also appearing: Nate Powell, James Kochalka, & Alex Robinson!

CHICAGO

SATURDAY, APRIL 17TH, 8:00PM PARTY at the renowned DOUBLE DOOR
-- 1572 North Milwaukee Avenue, Chicago, Phone: 773-489-3160
-- Tickets on sale @ www.doubledoor.com, $10/$8 with C2E2 pass, Doors @ 8 p.m. Show @ 9 p.m.
-- Come meet and party with Mats Jonsson (HEY PRINCESS), Simon Gärdenfors (THE 120 DAYS OF SIMON), Kolbeinn Karlsson (THE TROLL KING), and Chris Staros (TOP SHELF), as Top Shelf co-sponsors the official C2E2 After Party with the Nerd City crew. It'll be a music and event-filled night, featuring sets by DJ Ghengis Won, Major Taylor, burlesque troupe The Flaming Dames, and headlining band The Jai Alai Savant (fresh off their recent show with Ted Leo and the Pharmacists). Simon Gärdenfors -- a well-known Swedish rapper as well -- will also be featured in a special performance.

FRIDAY THRU SUNDAY, APRIL 16TH-18TH, C2E2
(CHICAGO COMIC AND ENTERTAINMENT EXPO)
-- McCormick Place, 2301 S. Lake Shore Drive, Downtown Chicago
-- Hang out with us at the Top Shelf, Nerd City, and Chicago Comics booths, where the Swedish crew will be signing books all weekend long.
-- Also appearing: Jeffrey Brown, with his new UNDELETED SCENES!

Erkki presents: The Swedish Invasion video commercial!

Our friend and - in some cases - neighbour Erkki of comic store Serieslussen kindly agreed to help out in the worldwide marketing our books. All you need to know about us, our beautiful books and the grim Nordic climate in a little more than two minutes!